Business Is Not Magic, It's Cause And Effect

Brand U gets entrepreneurs clear focused on the simple actions that create big reactions.

You’ll find our students adding value, optimizing systems, and doing work, not talking on social media.

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Superpowers for
Real Estate Agents

AJ Lamba Academy Programs break Real Estate down to basic building blocks and tells you how to assemble them for success.

Get proven processes, gain laser-like focus, join a community of  entrepreneurs and reprogram your brain for superhuman ability.

To scale a real estate business and change your life, content is not enough, you need an immersive environment. Brand U provides a live proven process, mental reprogramming, community and expert mentorship.


LIVE Proven Process

We turned the guesswork of starting/growing a Real Estate business into a science. Follow practical step- by-step instructions that are proven to work and track your progress using reliable metrics.


Mental Reprogramming

We invented a new way to think about and view the world we live in. Discover who you are, interests, biases, habits, behavior patterns. Reprogram your brain for high performance.


Entrepreneur Community

It’s hard to change your life surrounded by the same people. Join an active community of agents, collaborate, get help, practice sales calls, make friends and have fun.


Expert Mentorship

No matter how good the training is, you’ll always have questions. Get weekly access to AJ, himself, in our Facebook group, weekly livestream Q&A’s and email.

Battle tested and proven results

Does Brand U work? There’s only one way to find out, by seeing whether our students actually succeeded in the real world. Here’s the numbers to date (we’re just getting started).






In Sales



Sales Till Date

We teach the full stack

Most courses teach a specific skill like sales or marketing, this creates clueless entrepreneurs who don’t understand the whole.

To succeed in business you need to learn the “full-stack” — five interconnected layers of consciousness built on top of each other.

1.Mental awareness — Identity, purpose, discipline, beliefs

2.Mental cognition — Focus, plans, prioritize, problem- solving

3.Business principles — Frameworks, concepts, mental models

4.Business disciplines — Strategy, product, marketing, sales

5.Business processes — Tools, systems, workflows, metrics

Learn everything, conquer anything

The building is only as tall as the foundation is strong enough to build on. We teach you everything you need to succeed in business today, tomorrow, in the future, and against any storm.

Business Fundamentals

Picking a niche, identifying problems, finding opportunities, market validation, pricing.

Sales Enhancement Techniques

Designing, delivering and improving differentiated products customers love.


Getting your markets attention, generating leads, appointments, and hot prospects ready to buy.


Talking to prospects, ethical persuasion, handling objections and closing the deal on the call.

Psychology & Neuroscience

Psychology, human behavior, habits, emotional memory, how to hack your brain for growth.

Problem Solving

How to think clearly, solve problems quickly and see ten  moves ahead with precision.


Real estate specific CRM customized for your needs.Real estate specific CRM customized for your needs.

Websites & Funnels

Creating websites, landing pages and funnels, all by yourself. Be better than experts, get it free!

PPC advertising & CRO

Creating Facebook ads, testing, scaling, split tests, conversion rate optimization, domination!

Management & Hiring

How to hire contractors and employees, management, culture, performance tracking.


How to manage your entire machine, systemize, optimize for efficiency, leverage technology.

Scaling & Automation

How to scale from 3 customers to $50m / year at breakneck speed with systems / automation.

Learn the way that best suits you

Learn anytime, anywhere and whatever way you like with multiple training formats.

Brand U comes with online, physical, social, live and simulated material.

Online e-learning platform

Watch training videos in stunning 1080p HD, listen to mp3 recordings or read the text transcripts. Access the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Boxset of physical workbooks

We ship you a box set of physical training materials to provide the ultimate deep learning experience. Learn online through the e-learning platform, through classic printed workbooks, or both.

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Interactive entrepreneur community

Join an energetic community of entrepreneurs on the same wavelength as you. Entrepreneurship is lonely when you’re surrounded by “normal people” who just don’t get it. Get inspired, ask questions, generate ideas, make friends and have fun!

Expert mentorship on demand

Join an energetic community of entrepreneurs on the same wavelength as you. Entrepreneurship is lonely when you’re surrounded by “normal people” who just don’t get it. Get inspired, ask questions, generate ideas, make friends and have fun!

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You're in good company

By working with thousands of people around the world using AJ Lamba Academy to start their own real estate business, improve their knowledge, grow their existing business and change their life. You will reap the benefits 100% guaranteed.